Author: Stacey Perman
Rockefeller & Co., founded in 1882 as the family office of John D. Rockefeller, has for an entire generation quietly been at the forefront of what is now known as “sustainability and impact investing.” Back in the 1980s, the firm began investing in water-technology companies that addressed issues of pollution and the need for clean drinking water. And before that, in 1956, the family founded RockResorts, one of the first conservation-focused luxury-resort companies.
Nearly six decades later, in the competitive world of private banking and family offices, this patrician firm with $9.6 billion in assets under management and $33.5 billion under administration, unexpectedly finds itself carving out a niche by arguing that capital can create both financial returns and measurable positive social impact.
For more, go to: http://online.barrons.com/articles/rockefeller-co-invests-to-save-the-seas-1431741452